Privacy Policy

This privacy policy informs you about the nature, scope, and purpose of the processing of personal data (hereinafter referred to as "data") within our online services and the associated websites, functions, and content, as well as external online presences, such as our social media profiles (hereinafter collectively referred to as "online services"). Regarding the terminology used, such as "processing" or "controller," we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

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Types of data processed:

- Inventory data (e.g., names, addresses).
- Contact details (e.g., email, phone numbers).
- Content data (e.g., text entries, photographs, videos).
- Usage data (e.g., websites visited, interest in content, access times).
- Metadata/communication data (e.g., device information, IP addresses).

Categories of affected persons

Visitors and users of the online service (hereinafter we will refer to the persons concerned collectively as "users").

Purpose of processing

- Provision of the online service, its functions and content.
- Responding to contact requests and communicating with users.
- Security measures.
- Reach measurement/marketing

Terminology used

“Personal data” means any information relating to an identified or identifiable natural person (hereinafter referred to as “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

"Processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and encompasses virtually any handling of data.

“Pseudonymisation” means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

“Profiling” means any type of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.

The term “controller” refers to the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

“Processor” means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

Relevant legal bases

In accordance with Article 13 of the GDPR, we inform you of the legal bases for our data processing. Unless otherwise stated in the privacy policy, the following applies: The legal basis for obtaining consent is Article 6(1)(a) and Article 7 of the GDPR; the legal basis for processing data to fulfill our services and implement contractual measures, as well as to respond to inquiries, is Article 6(1)(b) of the GDPR; the legal basis for processing data to comply with our legal obligations is Article 6(1)(c) of the GDPR; and the legal basis for processing data to protect our legitimate interests is Article 6(1)(f) of the GDPR. In the event that processing personal data is necessary to protect the vital interests of the data subject or another natural person, Article 6(1)(d) of the GDPR serves as the legal basis.

Security measures

In accordance with Article 32 GDPR, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, we implement appropriate technical and organisational measures to ensure a level of security appropriate to the risk.

These measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical access to the data, as well as access to, input of, transfer of, and ensuring the availability and separation of the data. Furthermore, we have established procedures that guarantee the exercise of data subject rights, the deletion of data, and responses to data breaches. We also consider the protection of personal data during the development and selection of hardware, software, and processes, in accordance with the principles of data protection by design and by default (Article 25 GDPR).

Cooperation with processors and third parties

If, in the course of our processing, we disclose data to other persons and companies (processors or third parties), transmit it to them or otherwise grant them access to the data, this is done only on the basis of a legal permission (e.g., if the transfer of data to third parties, such as payment service providers, is necessary for the performance of a contract pursuant to Art. 6 para. 1 lit. b GDPR), if you have given your consent, if a legal obligation requires it, or on the basis of our legitimate interests (e.g., when using agents, web hosts, etc.).

If we commission third parties to process data on the basis of a so-called "data processing agreement", this is done on the basis of Art. 28 GDPR.

Transfers to third countries

If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)), or if this occurs in the context of using third-party services or disclosing or transferring data to third parties, this will only be done if it is necessary for the performance of our (pre-)contractual obligations, based on your consent, due to a legal obligation, or based on our legitimate interests. Subject to legal or contractual permissions, we will only process or have data processed in a third country if the special requirements of Articles 44 et seq. of the GDPR are met. This means, for example, that processing is based on special guarantees, such as the officially recognized finding of a level of data protection equivalent to that of the EU (e.g., for the USA through the "Privacy Shield") or compliance with officially recognized specific contractual obligations (so-called "standard contractual clauses").

Rights of data subjects

You have the right to request confirmation as to whether data concerning you is being processed, and to access this data as well as further information and a copy of the data in accordance with Article 15 GDPR.

In accordance with Article 16 of the GDPR, you have the right to request the completion of your personal data or the rectification of inaccurate personal data concerning you.

In accordance with Article 17 GDPR, you have the right to request that the data in question be deleted without undue delay, or alternatively, in accordance with Article 18 GDPR, to request a restriction of the processing of the data.

You have the right to request access to the data concerning you that you have provided to us in accordance with Article 20 GDPR and to request its transmission to other controllers.

Furthermore, pursuant to Article 77 GDPR, you have the right to lodge a complaint with the competent supervisory authority.

Right of withdrawal

You have the right to withdraw your consent pursuant to Art. 7 para. 3 GDPR with effect for the future.

Right to object

You can object to the future processing of your personal data at any time in accordance with Article 21 of the GDPR. This objection can be made, in particular, against processing for direct marketing purposes.

Cookies and the right to object to direct marketing

Cookies are small files that are stored on users' computers. Various types of information can be stored within cookies. A cookie primarily serves to store information about a user (or the device on which the cookie is stored) during or even after their visit to an online service. Temporary cookies, also known as "session cookies" or "transient cookies," are deleted after a user leaves an online service and closes their browser. Such a cookie might, for example, store the contents of a shopping cart in an online store or a login status. "Permanent" or "persistent" cookies remain stored even after the browser is closed. These can, for example, save the login status so that users remain logged in when they return to the site after several days. Similarly, user interests can be stored in such a cookie for audience measurement or marketing purposes. Third-party cookies are cookies that are offered by providers other than the operator of the online service (otherwise, if they are only the operator's own cookies, they are called first-party cookies).

We may use temporary and permanent cookies, and we explain this in our privacy policy.

If users do not wish to have cookies stored on their computer, they are asked to deactivate the corresponding option in their browser's system settings. Stored cookies can be deleted in the browser's system settings. Disabling cookies may lead to functional limitations of this online service.

You can generally object to the use of cookies for online marketing purposes with many services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/ . Furthermore, you can prevent the storage of cookies by disabling them in your browser settings. Please note that this may prevent you from using all the features of this website.

Deletion of data

The data we process will be erased or its processing restricted in accordance with Articles 17 and 18 of the GDPR. Unless expressly stated otherwise in this privacy policy, the data stored by us will be erased as soon as it is no longer required for its intended purpose and there are no legal obligations to retain it. If the data is not erased because it is required for other legally permissible purposes, its processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.

In accordance with legal requirements in Germany, records are retained for 10 years in particular pursuant to Sections 147 Paragraph 1 AO, 257 Paragraph 1 Nos. 1 and 4, Paragraph 4 HGB (books, records, management reports, accounting documents, ledgers, tax-relevant documents, etc.) and for 6 years pursuant to Section 257 Paragraph 1 Nos. 2 and 3, Paragraph 4 HGB (commercial correspondence).

According to legal requirements in Austria, records must be retained for 7 years in particular pursuant to § 132 para. 1 BAO (accounting records, receipts/invoices, accounts, vouchers, business papers, statements of income and expenses, etc.), for 22 years in connection with real estate and for 10 years for documents relating to electronically supplied services, telecommunications, broadcasting and television services provided to non-entrepreneurs in EU member states and for which the Mini One-Stop Shop (MOSS) is used.

Business-related processing

In addition, we process
- Contract details (e.g., subject matter of the contract, term, customer category).
- Payment details (e.g., bank account details, payment history)
from our customers, prospective customers and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

Order processing in the online shop and customer account

We process our customers' data as part of the order process in our online shop to enable them to select and order the chosen products and services, as well as to facilitate payment and delivery or execution.

The data processed includes inventory data, communication data, contract data, and payment data. The individuals affected by this processing include our customers, prospective customers, and other business partners. Processing is carried out for the purpose of providing contractual services within the framework of operating an online shop, including invoicing, delivery, and customer service. We use session cookies to store the contents of the shopping cart and persistent cookies to store the login status.

The processing of your data is based on Article 6(1)(b) (performance of a contract) and (c) (compliance with legal requirements) of the GDPR. The information marked as required is necessary for the establishment and fulfillment of the contract. We only disclose your data to third parties for the purposes of delivery, payment, or as required by law, including disclosures to legal advisors and authorities. Data is only processed in third countries if this is necessary for the performance of the contract (e.g., at the customer's request for delivery or payment).

Users can optionally create a user account, which allows them to view their orders. During registration, users are informed of the required mandatory information. User accounts are not public and cannot be indexed by search engines. If users terminate their user account, their data relating to the user account will be deleted, unless its retention is necessary for commercial or tax law reasons in accordance with Art. 6 para. 1 lit. c GDPR. Information in the customer account remains until its deletion, with subsequent archiving in the event of a legal obligation. It is the users' responsibility to back up their data before the end of the contract if they have terminated their account.

As part of the registration and subsequent login processes, as well as the use of our online services, we store the IP address and the time of each user action. This storage is based on our legitimate interests, as well as the user's interest in protection against misuse and other unauthorized use. This data is generally not shared with third parties, unless it is necessary for the enforcement of our claims or there is a legal obligation to do so pursuant to Art. 6 para. 1 lit. c GDPR.

The data will be deleted after the expiry of statutory warranty periods and comparable obligations; the necessity of retaining the data will be reviewed every three years; in the case of statutory archiving obligations, the data will be deleted after their expiry (end of commercial (6 years) and tax law (10 years) retention periods).

Agency services

We process our customers' data within the scope of our contractual services, which include conceptual and strategic consulting, campaign planning, software and design development/consulting or maintenance, implementation of campaigns and processes/handling, server administration, data analysis/consulting services and training services.

In this process, we process inventory data (e.g., customer master data such as names or addresses), contact data (e.g., email addresses, telephone numbers), content data (e.g., text entries, photographs, videos), contract data (e.g., subject matter of the contract, term), payment data (e.g., bank details, payment history), and usage and metadata (e.g., for the evaluation and performance measurement of marketing activities). We generally do not process special categories of personal data unless they are part of a commissioned processing activity. Data subjects include our customers, prospective customers, and their customers, users, website visitors, or employees, as well as third parties. The purpose of the processing is the provision of contractual services, billing, and our customer service. The legal bases for the processing are Art. 6 para. 1 lit. b GDPR (contractual performance) and Art. 6 para. 1 lit. f GDPR (analysis, statistics, optimization, security measures). We process data that is necessary for establishing and fulfilling the contractual services and indicate when providing this data is mandatory. Disclosure to external parties only occurs if it is necessary within the scope of a contract. When processing data entrusted to us within the scope of a contract, we act in accordance with the instructions of the clients and the legal requirements for commissioned data processing pursuant to Art. 28 GDPR and do not process the data for any purposes other than those stipulated in the contract.

We delete the data after the expiry of statutory warranty periods and similar obligations. The necessity of retaining the data is reviewed every three years; in the case of statutory archiving obligations, deletion occurs after their expiry (6 years, pursuant to Section 257 Paragraph 1 of the German Commercial Code (HGB), 10 years, pursuant to Section 147 Paragraph 1 of the German Fiscal Code (AO)). In the case of data disclosed to us by the client within the scope of a contract, we delete the data in accordance with the contract specifications, generally after the contract has ended.

Therapeutic services and coaching

We process the data of our clients, prospective clients, and other customers or contractual partners (collectively referred to as "clients") in accordance with Article 6(1)(b) GDPR in order to provide them with our contractual or pre-contractual services. The data processed, its nature, scope, purpose, and the necessity of its processing are determined by the underlying contractual relationship. The processed data generally includes client inventory and master data (e.g., name, address, etc.), as well as contact details (e.g., email address, telephone number, etc.), contract data (e.g., services used, fees, names of contact persons, etc.), and payment data (e.g., bank details, payment history, etc.).

As part of our services, we may also process special categories of personal data pursuant to Article 9(1) GDPR, in particular information concerning the health of clients, possibly relating to their sex life or sexual orientation, ethnic origin, or religious or philosophical beliefs. Where necessary, we obtain the explicit consent of clients for this processing in accordance with Article 6(1)(a), Article 7, and Article 9(2)(a) GDPR. Otherwise, we process these special categories of data for the purposes of preventive healthcare on the basis of Article 9(2)(h) GDPR and Section 22(1)(1)(b) BDSG.

Where necessary for the performance of the contract or required by law, we disclose or transmit client data in the course of communication with other professionals, to third parties necessarily or typically involved in the performance of the contract, such as billing centers or similar service providers, insofar as this serves the provision of our services pursuant to Art. 6 para. 1 lit. b GDPR, is legally required pursuant to Art. 6 para. 1 lit. c GDPR, serves our interests or those of the clients in efficient and cost-effective healthcare as a legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR, or is necessary pursuant to Art. 6 para. 1 lit. d GDPR to protect the vital interests of the clients or another natural person, or within the framework of consent pursuant to Art. 6 para. 1 lit. a, Art. 7 GDPR.

The data will be deleted when it is no longer required to fulfill contractual or legal obligations of care, as well as to handle any warranty and similar obligations, whereby the necessity of retaining the data is reviewed every three years; otherwise, the statutory retention obligations apply.

Provision of contractual services

We process inventory data (e.g., names, addresses, and contact details of users) and contract data (e.g., services used, names of contact persons, payment information) for the purpose of fulfilling our contractual obligations and providing services in accordance with Article 6 Paragraph 1 Letter b of the GDPR. Entries marked as mandatory in online forms are required for the conclusion of the contract.

When you use our online services, we store your IP address and the time of each user action. This storage is based on our legitimate interests, as well as the user's interest in protection against misuse and other unauthorized use. We generally do not share this data with third parties, unless it is necessary for pursuing our claims or we are legally obligated to do so pursuant to Article 6(1)(c) GDPR.

We process usage data (e.g., the websites of our online service visited, interest in our products) and content data (e.g., entries in the contact form or user profile) for advertising purposes in a user profile in order to show the user, for example, product recommendations based on their previously used services.

Data is deleted after the expiry of statutory warranty periods and similar obligations. The necessity of retaining the data is reviewed every three years; in the case of statutory archiving obligations, deletion occurs after their expiry. Information in any customer account remains until the account is deleted.

External payment service providers

We use external payment service providers through whose platforms users and we can process payment transactions (e.g., each with a link to their privacy policy: PayPal (https://www.paypal.com/de/webapps/mpp/ua/privacy-full), Klarna (https://www.klarna.com/de/datenschutz/), Skrill (https://www.skrill.com/de/fusszeile/datenschutzrichtlinie/), Giropay (https://www.giropay.de/rechtliches/datenschutz-agb/), Visa (https://www.visa.de/datenschutz), Mastercard (https://www.mastercard.de/de-de/datenschutz.html), American Express (https://www.americanexpress.com/de/content/privacy-policy-statement.html)).

We use payment service providers for the performance of contracts on the basis of Article 6(1)(b) GDPR. Furthermore, we use external payment service providers on the basis of our legitimate interests pursuant to Article 6(1)(b) GDPR in order to offer our users effective and secure payment options.

The data processed by payment service providers includes master data such as name and address, bank details such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, amount, and recipient-related information. This information is required to process the transactions. However, the entered data is processed and stored only by the payment service providers. This means we do not receive any account or credit card information, but only confirmation or rejection of the payment. The payment service providers may transmit the data to credit reference agencies for identity and creditworthiness verification. Please refer to the terms and conditions and privacy policies of the payment service providers for further information.

The terms and conditions and privacy policies of the respective payment service providers apply to payment transactions and can be accessed on their respective websites or transaction applications. We also refer you to these for further information and to exercise your rights of withdrawal, access, and other data subject rights.

Administration, financial accounting, office organization, contact management

We process data for administrative tasks, the organization of our business operations, financial accounting, and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process when providing our contractual services. The legal bases for this processing are Article 6(1)(c) and (f) of the GDPR. Customers, prospective customers, business partners, and website visitors are affected by this processing. The purpose of and our legitimate interest in this processing lies in administration, financial accounting, office organization, and data archiving—tasks that serve to maintain our business operations, fulfill our obligations, and provide our services. The deletion of data relating to contractual services and contractual communication is carried out in accordance with the information provided for these processing activities.

In this process, we disclose or transmit data to the tax authorities, advisors such as tax consultants or auditors, as well as other fee collection agencies and payment service providers.

Furthermore, based on our legitimate business interests, we store information about suppliers, event organizers, and other business partners, for example, for later contact. We generally store this predominantly business-related data permanently.

Business analyses and market research

In order to operate our business efficiently and to identify market trends, customer and user needs, we analyze the data we have on business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, and metadata on the basis of Article 6 Paragraph 1 Letter f of the GDPR, whereby the data subjects include customers, prospective customers, business partners, visitors, and users of the online service.

The analyses are conducted for the purposes of business evaluations, marketing, and market research. In doing so, we may consider the profiles of registered users, including information such as the services they have used. These analyses help us improve user-friendliness, optimize our offerings, and enhance our business efficiency. The analyses are for our internal use only and will not be disclosed externally, unless they are anonymous analyses with aggregated data.

If these analyses or profiles are personally identifiable, they will be deleted or anonymized upon termination of the user's account; otherwise, they will be deleted two years after the contract was concluded. Furthermore, company-wide business analyses and general trend assessments will be created anonymously whenever possible.

Tracking and use of data within affiliate systems

Within our online services, we use industry-standard tracking measures based on our legitimate interests (i.e., our interest in analyzing, optimizing, and operating our online services economically) pursuant to Art. 6 para. 1 lit. f GDPR, insofar as these are necessary for the operation of the affiliate system. Below, we explain the technical background to users.

The services offered by our contractual partners may also be advertised and linked on other websites (so-called affiliate links or after-buy systems, for example, when links or services from third parties are offered after a contract has been concluded). The operators of the respective websites receive a commission if users follow the affiliate links and subsequently take advantage of the offers.

In summary, for our online service, it is necessary to track whether users who are interested in affiliate links and/or the offers available on our platform subsequently take advantage of these offers as a result of clicking on the affiliate links or using our online platform. For this purpose, the affiliate links and our offers are supplemented with certain values, which can be part of the link itself or set elsewhere, for example, in a cookie. These values include, in particular, the referring website, the time, an online identifier of the operator of the website where the affiliate link was located, an online identifier of the respective offer, an online identifier of the user, as well as tracking-specific values such as advertising material ID, partner ID, and categorizations.

The online identifiers we use for users are pseudonymous. This means that the online identifiers themselves do not contain any personal data such as names or email addresses. They only help us determine whether the same user who clicked on an affiliate link or showed interest in an offer via our online platform has actually taken advantage of the offer, i.e., concluded a contract with the provider. However, the online identifier is considered personal data insofar as the partner company and we ourselves have access to the online identifier along with other user data. This is the only way the partner company can inform us whether the user has taken advantage of the offer and, for example, whether we can pay out the bonus.

Registration function

Users can create a user account. During registration, users are informed of the required mandatory information, which is processed on the basis of Article 6 Paragraph 1 Letter b GDPR for the purpose of providing the user account. The processed data includes, in particular, login information (name, password, and email address). The data entered during registration is used for the purposes of using the user account and its intended purpose.

Users may be informed by email about information relevant to their user account, such as technical changes. If users have terminated their user account, their data relating to the user account will be deleted, subject to any statutory retention obligations. It is the users' responsibility to back up their data before the end of the contract if they have terminated their account. We are entitled to irretrievably delete all user data stored during the contract period.

When you use our registration and login functions, as well as your user account, we store your IP address and the time of each action. This storage is based on our legitimate interests, as well as the user's interest in protection against misuse and other unauthorized use. We generally do not share this data with third parties, unless it is necessary for pursuing our legal claims or we are legally obligated to do so pursuant to Art. 6 para. 1 lit. c GDPR. IP addresses are anonymized or deleted after a maximum of 7 days.

Comments and posts

When users leave comments or other contributions, their IP addresses may be stored for 7 days based on our legitimate interests pursuant to Art. 6 para. 1 lit. f GDPR. This is done for our security in case someone leaves unlawful content in comments and contributions (insults, prohibited political propaganda, etc.). In this case, we ourselves could be held liable for the comment or contribution and are therefore interested in the author's identity.

Furthermore, we reserve the right, based on our legitimate interests pursuant to Art. 6 para. 1 lit. f. GDPR, to process user data for spam detection purposes.

The data provided in the comments and posts will be stored by us permanently until the user objects.

Comment subscriptions

Users can subscribe to follow-up comments with their consent in accordance with Article 6 Paragraph 1 Letter a of the GDPR. Users will receive a confirmation email to verify that they are the owner of the email address provided. Users can unsubscribe from ongoing comment subscriptions at any time. The confirmation email will contain information on how to unsubscribe. For the purpose of documenting user consent, we store the registration time along with the user's IP address and delete this information when users unsubscribe.

You can unsubscribe from our newsletter at any time, i.e., withdraw your consent. We may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them, in order to be able to prove previously given consent. The processing of this data is limited to the purpose of defending against potential claims. An individual deletion request is possible at any time, provided that the prior existence of consent is confirmed.

Akismet Anti-Spam Check

Our website uses the "Akismet" service, provided by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. This service is used based on our legitimate interests pursuant to Art. 6 para. 1 lit. f) GDPR. Akismet helps distinguish comments from real people from spam comments. For this purpose, all comment data is sent to a server in the USA, where it is analyzed and stored for comparison purposes for four days. If a comment is classified as spam, the data is stored beyond this period. This data includes the entered name, email address, IP address, comment content, referrer, information about the browser and operating system used, and the time of entry.

Further information on the collection and use of data by Akismet can be found in Automattic's privacy policy: https://automattic.com/privacy/ .

Users are welcome to use pseudonyms or refrain from entering their name or email address. You can completely prevent data transmission by not using our commenting system. That would be a shame, but unfortunately, we see no other equally effective alternatives.

Retrieving profile pictures from Gravatar

We use the Gravatar service from Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA, within our online services and especially in our blog.

Gravatar is a service where users can register and upload profile pictures and their email addresses. When users with that email address post or comment on other online platforms (especially blogs), their profile pictures can be displayed alongside their posts or comments. For this purpose, the email address provided by the user is encrypted and transmitted to Gravatar to check if a profile is associated with it. This is the sole purpose of transmitting the email address; it is not used for any other purpose and is subsequently deleted.

The use of Gravatar is based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f) GDPR, as we use Gravatar to offer authors of posts and comments the opportunity to personalize their posts with a profile picture.

By displaying the images, Gravatar learns the user's IP address, as this is necessary for communication between a browser and an online service. Further information on the collection and use of data by Gravatar can be found in Automattic's privacy policy: https://automattic.com/privacy/.

If users do not want a profile picture associated with their email address on Gravatar to appear in the comments, they should use an email address that is not registered with Gravatar when commenting. We would also like to point out that it is possible to use an anonymous email address or no email address at all if users do not wish their email address to be transmitted to Gravatar. Users can completely prevent the transmission of data by not using our commenting system.

Contact

When you contact us (e.g., via contact form, email, telephone, or social media), the information you provide will be processed in accordance with Article 6(1)(b) GDPR for the purpose of handling your inquiry. Your information may be stored in a customer relationship management system ("CRM system") or similar inquiry management system.

We delete inquiries when they are no longer needed. We review the necessity of retaining inquiries every two years; statutory archiving obligations also apply.

The following information explains the content of our newsletter, the registration, distribution, and statistical analysis procedures, as well as your rights to object. By subscribing to our newsletter, you agree to receive it and to the procedures described.

Newsletter content: We only send newsletters, emails, and other electronic notifications containing promotional information (hereinafter "newsletters") with the recipient's consent or where legally permitted. If the newsletter's content is specifically described during the registration process, this description is decisive for the user's consent. Otherwise, our newsletters contain information about our services and our company.

Double opt-in and logging: Subscription to our newsletter uses a double opt-in process. This means that after registering, you will receive an email asking you to confirm your subscription. This confirmation is necessary to prevent anyone from subscribing using someone else's email address. Newsletter subscriptions are logged to document the registration process in accordance with legal requirements. This includes recording the time of registration and confirmation, as well as the IP address. Changes to your data stored with the email service provider are also logged.

Registration details: To subscribe to the newsletter, simply provide your email address. Optionally, you can also provide your name for personalized addressing in the newsletter.

The newsletter is sent and its success is measured on the basis of the recipients' consent pursuant to Art. 6 para. 1 lit. a, Art. 7 GDPR in conjunction with § 7 para. 2 no. 3 UWG or on the basis of the legal permission pursuant to § 7 para. 3 UWG.

The registration process is logged based on our legitimate interests pursuant to Art. 6 para. 1 lit. f GDPR. Our interest lies in the use of a user-friendly and secure newsletter system that serves both our business interests and meets user expectations, and also allows us to provide proof of consent.

Cancellation/Revocation - You can unsubscribe from our newsletter at any time, i.e., revoke your consent. You will find an unsubscribe link at the end of each newsletter. We may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them, in order to be able to prove previously given consent. The processing of this data is limited to the purpose of defending against potential claims. An individual deletion request is possible at any time, provided that the prior existence of consent is confirmed.

The following information explains the content of our newsletter, the registration, distribution, and statistical analysis procedures, as well as your rights to object. By subscribing to our newsletter, you agree to receive it and to the procedures described.

Newsletter content: We only send newsletters, emails, and other electronic notifications containing promotional information (hereinafter "newsletters") with the recipient's consent or where legally permitted. If the newsletter's content is specifically described during the registration process, this description is decisive for the user's consent. Otherwise, our newsletters contain information about our products and related information (e.g., safety instructions), offers, promotions, and our company.

Double opt-in and logging: Subscription to our newsletter uses a double opt-in process. This means that after registering, you will receive an email asking you to confirm your subscription. This confirmation is necessary to prevent anyone from subscribing using someone else's email address. Newsletter subscriptions are logged to document the registration process in accordance with legal requirements. This includes recording the time of registration and confirmation, as well as the IP address. Changes to your data stored with the email service provider are also logged.

Registration details: To subscribe to the newsletter, simply provide your email address. Optionally, you can also provide your name for personalized addressing in the newsletter.

The newsletter is sent and its success is measured on the basis of the recipients' consent pursuant to Art. 6 para. 1 lit. a, Art. 7 GDPR in conjunction with § 107 para. 2 TKG or on the basis of the legal permission pursuant to § 107 para. 2 and 3 TKG.

The registration process is logged based on our legitimate interests pursuant to Art. 6 para. 1 lit. f GDPR. Our interest lies in the use of a user-friendly and secure newsletter system that serves both our business interests and meets user expectations, and also allows us to provide proof of consent.

Cancellation/Revocation - You can unsubscribe from our newsletter at any time, i.e., revoke your consent. You will find an unsubscribe link at the end of each newsletter. We may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them, in order to be able to prove previously given consent. The processing of this data is limited to the purpose of defending against potential claims. An individual deletion request is possible at any time, provided that the prior existence of consent is confirmed.

Newsletters are sent via the email marketing service provider CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany. You can view the service provider's privacy policy here: https://www.cleverreach.com/de/datenschutz/ . The service provider is used on the basis of our legitimate interests pursuant to Art. 6 para. 1 lit. f GDPR and a data processing agreement pursuant to Art. 28 para. 3 sentence 1 GDPR.

The email service provider may use recipient data in pseudonymized form, i.e., without linking it to a specific user, to optimize or improve its own services, for example, for the technical optimization of email delivery and the display of newsletters, or for statistical purposes. However, the email service provider does not use the data of our newsletter recipients to contact them directly or to share the data with third parties.

Newsletters are sent via the service provider Newsletter2Go GmbH, Nürnberger Straße 8, 10787 Berlin, Germany. You can view the service provider's privacy policy here: https://www.newsletter2go.de/datenschutz/ . The service provider is used on the basis of our legitimate interests pursuant to Art. 6 para. 1 lit. f GDPR and a data processing agreement pursuant to Art. 28 para. 3 sentence 1 GDPR.

The email service provider may use recipient data in pseudonymized form, i.e., without linking it to a specific user, to optimize or improve its own services, for example, for the technical optimization of email delivery and the display of newsletters, or for statistical purposes. However, the email service provider does not use the data of our newsletter recipients to contact them directly or to share the data with third parties.

The newsletters contain a so-called "web beacon," i.e., a pixel-sized file that is retrieved from our server, or, if we use a mailing service provider, from their server, when the newsletter is opened. During this retrieval, technical information such as browser and system information, as well as your IP address and the time of retrieval, are collected.

This information is used to technically improve our services based on technical data or target groups and their reading behavior, including their location (determined using their IP address) and access times. Statistical analysis also includes determining whether newsletters are opened, when they are opened, and which links are clicked. While this information can be technically associated with individual newsletter recipients, it is neither our intention, nor, if applicable, that of our email service provider, to monitor individual users. Rather, the analyses help us understand our users' reading habits and tailor our content accordingly, or send different content based on their interests.

Hosting

The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, security services, and technical maintenance services, which we use for the purpose of operating this online service.

In this process, we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, prospective customers and visitors of this online service on the basis of our legitimate interests in the efficient and secure provision of this online service pursuant to Art. 6 para. 1 lit. f GDPR in conjunction with Art. 28 GDPR (conclusion of a data processing agreement).

Collection of access data and log files

We, or rather our hosting provider, collect data about every access to the server on which this service is located (so-called server log files) based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f GDPR. Access data includes the name of the accessed website, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address, and the requesting provider.

Log file information is stored for a maximum of 7 days for security reasons (e.g., to investigate misuse or fraud) and then deleted. Data that needs to be retained for evidentiary purposes is exempt from deletion until the respective incident has been fully resolved.

Google Analytics

Based on our legitimate interests (i.e., our interest in analyzing, optimizing, and operating our online services economically, in accordance with Article 6(1)(f) of the GDPR), we use Google Analytics, a web analytics service provided by Google LLC ("Google"). Google uses cookies. The information generated by the cookie about users' use of the online services is generally transmitted to and stored on a Google server in the USA.

Google is certified under the Privacy Shield agreement and thereby guarantees compliance with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active ).

Google will use this information on our behalf to evaluate users' use of our online services, to compile reports on activity within these online services, and to provide us with other services related to the use of these online services and internet usage. Pseudonymous user profiles may be created from the processed data.

We only use Google Analytics with IP anonymization enabled. This means that Google shortens the IP address of users within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

The IP address transmitted by the user's browser is not merged with other Google data. Users can prevent the storage of cookies by adjusting their browser settings; furthermore, users can prevent Google from collecting and processing data generated by the cookie and related to their use of the online service by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de .

Further information on data usage by Google, setting and opt-out options can be found in Google's privacy policy ( https://policies.google.com/technologies/ads ) and in the settings for displaying ads by Google (https://adssettings.google.com/authenticated ).

Users' personal data will be deleted or anonymized after 14 months.

Google Re/Marketing Services

Based on our legitimate interests (i.e., our interest in analyzing, optimizing and operating our online services economically within the meaning of Art. 6 para. 1 lit. f. GDPR), we use the marketing and remarketing services (hereinafter referred to as “Google Marketing Services”) of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”).

Google is certified under the Privacy Shield agreement and thereby guarantees compliance with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active ).

Google Marketing Services allow us to display more targeted advertisements on and for our website, presenting users only with ads that potentially match their interests. For example, if a user is shown ads for products they have previously viewed on other websites, this is called "remarketing." For this purpose, when our website and other websites using Google Marketing Services are accessed, Google immediately executes a code and integrates so-called (re)marketing tags (invisible graphics or code, also known as "web beacons") into the website. These tags store an individual cookie, i.e., a small file, on the user's device (comparable technologies may also be used instead of cookies). The cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com, and googleadservices.com. This file records which websites the user visits, which content they are interested in, and which offers they click on. It also includes technical information about the browser and operating system, referring websites, visit time, and other information about the use of the online service. The user's IP address is also recorded. Regarding Google Analytics, we would like to inform you that the IP address is shortened within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and is only transmitted in full to a Google server in the USA and shortened there in exceptional cases. The IP address is not combined with user data from other Google services. Google may also combine the aforementioned information with information from other sources. When the user subsequently visits other websites, they may be shown advertisements tailored to their interests.

User data is processed pseudonymously within the framework of Google Marketing Services. This means that Google does not store or process, for example, the name or email address of users, but rather processes the relevant data on a cookie-related basis within pseudonymous user profiles. From Google's perspective, this means that ads are not managed and displayed for a specifically identified person, but rather for the cookie holder, regardless of who that cookie holder is. This does not apply if a user has explicitly permitted Google to process the data without this pseudonymization. The information collected about users by Google Marketing Services is transmitted to Google and stored on Google's servers in the USA.

Among the Google marketing services we use is the online advertising program "Google AdWords." With Google AdWords, each AdWords customer receives a different "conversion cookie." Therefore, cookies cannot be tracked across the websites of different AdWords customers. The information collected using the cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can personally identify users.

We may integrate third-party advertisements based on the Google marketing service "AdSense". AdSense uses cookies that enable Google and its partner websites to display ads based on users' visits to this website and other websites on the internet.

Furthermore, we can use the "Google Tag Manager" to integrate and manage Google's analytics and marketing services on our website.

Further information on Google's use of data for marketing purposes can be found on the overview page: https://www.google.com/policies/technologies/ads , Google's privacy policy is available at https://www.google.com/policies/privacy .

If you wish to object to interest-based advertising by Google marketing services, you can use the settings and opt-out options provided by Google: http://www.google.com/ads/preferences .

Facebook Pixel, Custom Audiences and Facebook Conversion

Within our online services, we use the so-called "Facebook pixel" of the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are located in the EU, by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), based on our legitimate interests in the analysis, optimization and economic operation of our online services and for these purposes.

Facebook is certified under the Privacy Shield agreement and thus offers a guarantee of compliance with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active ).

With the help of the Facebook pixel, Facebook can identify visitors to our website as a target audience for displaying advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to show the Facebook ads we place only to Facebook users who have shown an interest in our website or who exhibit certain characteristics (e.g., interests in specific topics or products, determined based on the websites they visit) that we transmit to Facebook (so-called "Custom Audiences"). We also use the Facebook pixel to ensure that our Facebook ads correspond to the potential interests of users and are not perceived as intrusive. Furthermore, the Facebook pixel allows us to track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").

Facebook processes data in accordance with its Data Policy. General information on how Facebook ads are displayed can be found in Facebook's Data Policy: https://www.facebook.com/policy.php . Specific information and details about the Facebook Pixel and how it works can be found in Facebook's Help Center: https://www.facebook.com/business/help/651294705016616 .

You can object to the collection of data by the Facebook pixel and the use of your data for displaying Facebook ads. To adjust which types of ads are displayed to you on Facebook, you can visit the page provided by Facebook and follow the instructions for managing your ad preferences: https://www.facebook.com/settings?tab=ads . These settings are platform-independent, meaning they apply to all devices, such as desktop computers and mobile devices.

You can also object to the use of cookies for audience measurement and advertising purposes via the deactivation page of the Network Advertising Initiative ( http://optout.networkadvertising.org/ ) and additionally the US website ( http://www.aboutads.info/choices ) or the European website ( http://www.youronlinechoices.com/uk/your-ad-choices/ ).

Bing Ads

Within our online services, we use the conversion and tracking tool "Bing Ads" from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA, based on our legitimate interests (i.e., our interest in analyzing, optimizing, and operating our online services economically, in accordance with Article 6(1)(f) of the GDPR). Microsoft stores cookies on users' devices to enable analysis of their use of our online services, provided they have accessed our online services via a Microsoft Bing ad (so-called "conversion measurement"). This allows Microsoft and us to recognize that someone has clicked on an ad, been redirected to our online services, and reached a previously defined target page (so-called "conversion page"). We only receive the total number of users who clicked on a Bing ad and were then redirected to the conversion page. No IP addresses are stored. No personal information about the user's identity is shared.

Microsoft is certified under the Privacy Shield agreement and thus guarantees compliance with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt0000000KzNaAAK&status=Active ).

If users do not wish to participate in the Bing Ads tracking process, they can also disable the necessary setting of a cookie via browser settings or use Microsoft's opt-out page: http://choice.microsoft.com/de-DE/opt-out .

Further information on data protection and the cookies used by Microsoft Bing Ads can be found in Microsoft's privacy statement: https://privacy.microsoft.com/de-de/privacystatement .

Online presence on social media

We maintain online presences within social networks and platforms to communicate with customers, prospects, and users active there and to inform them about our services. When accessing these networks and platforms, the terms and conditions and data processing policies of their respective operators apply.

Unless otherwise stated in our privacy policy, we process user data when users communicate with us within social networks and platforms, e.g. by posting on our online presences or sending us messages.

Integration of third-party services and content

Within our online services, we use content or service offerings from third-party providers based on our legitimate interests (i.e., interest in the analysis, optimization and economic operation of our online services within the meaning of Art. 6 para. 1 lit. f. GDPR) in order to integrate their content and services, such as videos or fonts (hereinafter referred to collectively as “Content”).

This always requires that the third-party providers of this content are aware of the users' IP addresses, as they could not send the content to their browsers without them. The IP address is therefore necessary for displaying this content. We strive to use only content from providers who use the IP address solely for delivering the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. These pixel tags allow information such as visitor traffic on the pages of this website to be analyzed. The pseudonymized information can also be stored in cookies on the users' devices and may include, among other things, technical information about the browser and operating system, referring websites, time of visit, and other information about the use of our online services, as well as be combined with such information from other sources.

YouTube

We embed videos from the platform “YouTube” provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/ , Opt-out: https://adssettings.google.com/authenticated .

Google Fonts

We integrate fonts ("Google Fonts") from the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/ , Opt-out: https://adssettings.google.com/authenticated .

Google reCaptcha

We integrate the bot detection function, e.g., for entries in online forms ("ReCaptcha"), from the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/ , Opt-out: https://adssettings.google.com/authenticated .

Google Maps

We integrate maps from the "Google Maps" service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The data processed may include, in particular, users' IP addresses and location data, which, however, are not collected without their consent (usually obtained through their mobile device settings). The data may be processed in the USA. Privacy policy: https://www.google.com/policies/privacy/ , Opt-out: https://adssettings.google.com/authenticated .

OpenStreetMap

We integrate maps from the "OpenStreetMap" service ( https://www.openstreetmap.de ), which are offered by the OpenStreetMap Foundation (OSMF) under the Open Data Commons Open Database License (ODbL). Privacy policy: https://wiki.openstreetmap.org/wiki/Privacy_Policy .

To our knowledge, OpenStreetMap uses user data solely for displaying map features and caching selected settings. This data may include users' IP addresses and location data, but this data is not collected without their consent (usually granted through their mobile device settings).

The data may be processed in the USA. Further information can be found in the OpenStreetMap privacy policy: https://wiki.openstreetmap.org/wiki/Privacy_Policy .

Typekit fonts from Adobe

Based on our legitimate interests (i.e., our interest in analyzing, optimizing, and operating our online services economically, in accordance with Article 6(1)(f) of the GDPR), we use external "Typekit" fonts from the provider Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland. Adobe is certified under the Privacy Shield Framework and thus guarantees compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TNo9AAG&status=Active).

Use of Facebook Social Plugins

Based on our legitimate interests (i.e., our interest in analyzing, optimizing, and operating our online services economically, in accordance with Article 6(1)(f) of the GDPR), we use social plugins ("plugins") from the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). The plugins can display interactive elements or content (e.g., videos, graphics, or text posts) and are recognizable by one of the Facebook logos (a white "f" on a blue tile, the terms "Like" or "Gefällt mir", or a "thumbs up" icon) or are marked with the addition "Facebook Social Plugin". The list and appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/ .

Facebook is certified under the Privacy Shield agreement and thus offers a guarantee of compliance with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active ).

When a user accesses a feature of this online service that contains such a plugin, their device establishes a direct connection to Facebook's servers. The plugin's content is transmitted directly from Facebook to the user's device and integrated into the online service. Usage profiles of users can be created from the processed data. We therefore have no control over the scope of data that Facebook collects using this plugin and are informing users accordingly, based on our current knowledge.

By integrating these plugins, Facebook receives information that a user has accessed the corresponding page of the website. If the user is logged into Facebook, Facebook can associate the visit with their Facebook account. When users interact with the plugins, for example, by clicking the Like button or leaving a comment, the corresponding information is transmitted directly from their device to Facebook and stored there. Even if a user is not a member of Facebook, it is still possible that Facebook will learn and store their IP address. According to Facebook, only an anonymized IP address is stored in Germany.

The purpose and scope of data collection and the further processing and use of data by Facebook, as well as the related rights and settings options for protecting users' privacy, can be found in Facebook's privacy policy: https://www.facebook.com/about/privacy/ .

If a user is a Facebook member and does not want Facebook to collect data about them via this website and link it to their Facebook profile data, they must log out of Facebook and delete their cookies before using our website. Further settings and options to object to the use of data for advertising purposes are available within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/ . These settings are platform-independent, meaning they apply to all devices, such as desktop computers and mobile devices.

Twitter

Our website may include features and content from the Twitter service, offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. This may include content such as images, videos, or text, as well as buttons that allow users to express their approval of the content, follow the content creators, or subscribe to our posts. If users are members of the Twitter platform, Twitter can associate the access of the aforementioned content and features with their Twitter profiles. Twitter is certified under the Privacy Shield Framework and thus guarantees compliance with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active ). Privacy policy: https://twitter.com/de/privacy , Opt-out: https://twitter.com/personalization .

Instagram

Our website may include features and content from the Instagram service, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. This may include content such as images, videos, or text, as well as buttons that allow users to express their appreciation for the content, follow the content creators, or subscribe to our posts. If users are members of the Instagram platform, Instagram may associate the access of the aforementioned content and features with their Instagram profiles. Instagram's privacy policy can be found here: http://instagram.com/about/legal/privacy/ .

Created with Datenschutz-Generator.de by Attorney Dr. Thomas Schwenke